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Welcome to foster:creativity

  • Welcome to foster:creativity. I’m Matt Foster, and this site is about exploring the use of ethnographic techniques to drive creativity and innovation. Through consultancy I’ve discovered the power of immersing staff in the world of consumers and customers, and the power of guiding them step by step through ethnography and field research techniques. A simple creative process and techniques can take insights and build them into creative solutions. Virtual ethnography can also be used to carry out qualitative research in the digital world, exploring connection, communication and social technologies. Matt

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