Rummaging around the other day for the Intelliseek report – Consumer Generated Media – I came across some new research of theirs which addresses blogging and trust – Trust MEdia (geddit – ME-dia!).
The report examines how the ‘blogging phenomenon has drastically altered the landscape and challenge traditional tenets about the control of messaging by corporations, the media, the government, marketers and company stakeholders.’
It goes on to quote the Edelman 2005 Trust Survey – which indicates that peoples’ trust has shifted from authority figures to “average people like you” – interesting in terms of how much importance consumer blogs and reviews may have in forming a company reputation.
The report then goes on to detail the Edelman/Intelliseek 100 Trust MEdia Blog Director in which blogs are ranked for being: influential, trustworthy, authoritative.
The top PR blogs are:
- Micro Persuassion
- Corporate PR
- POP!
The lists were compiled by finding links in 27 search engines – those with high traffic and influence were examined to find additional blog links within each category and those links further reviewed.
The report doesn’t say whether the source of the blog – CEO, journalist, practitioner or consumer was assessed. Is this an important issue in the trust accredited to information online? Just a thought.
Matt
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