Better jobs to people with clever blogs?

Time spent on your resume or CV could be better spent blogging according to an article in the latest edition of The Economists Intelligent Life (Summer 2005, p141). The article Blogging up the Ladder suggests that an intelligent blog can be an aid to creating and individual online brand, which in turn can be used to further your career.
The article quotes the example of Biz Stone, author of two books Who let the blogs out and Blogging, who was recruited by Google after both sides carried out due diligence on each others work online. In fact the article goes on to quote the ubiquitous Dan Gillmor in saying that a blog could soon become a must for anyone who wants to make it to the top.
The article goes on to say:

All this illustrates a broader trend. As people spend ever more time online buying things, participating in discussion groups, and having our names cited by others ever more information about them gets posted on the internet. In the process they begin to acquire and online persona, which needs managing carefully.

So not only do corporations need to think about reputation management online, but the same applies to individuals. It would be interesting to find out the positive aspects for the individual blogger anyone found a new job?

Matt

Comments

[supra shoes for kids]

Hey ! am I glad to vist your blog ! from this I can get some information and facts that I didn’t know prior to. You made my day. Thank you rather much!

[Stephen Jones]

Hi Surely, part of this CV or Blog debate is dependent on the type/level of Job? For instance, whilst I can see Blogs being of benefit to media, marketing, PR, IT types, I struggle to see your average Tax Accountant gaining the same supposed kudos ... :) Regards Stephen Jones http://www.accjobs.com