I’ve was posed an interesting question by a friend this week. He was looking over CitizenSpin and was taken by the discussions on Word of Mouth (WoM) marketing.
So what works for WoM? After initial discussions with Ian McKee of Vocanic on WoM I decided to have a look around his blog for a few pointers.
He publishes a list of the top ten product categories which benefit from WoM: Automotive, Consumer Electronics, Consumer Packaged Goods, Entertainment, Fashion, Healthcare, High Tech, Publishing, Toys & Games, Travel – taken from Emanual Rosen (Anatomy of Buzz)
To this Ian adds a few extra suggestions: Cosmetics, Health and beauty (shampoos etc),
Baby care products (for people with babies it is hard to avoid the conversation).
But are there any examples of WoM working well for other categories. I used to work in the personal finance field – and I’m wondering if it could be applied to mortgages, insurance or bank accounts? You certainly know it if a friend or colleague has had a bad experience in the financial life – but would WoM work positively as a promotional tool?
Matt
Posted by: Timberland Footwear | 26 November 2011 at 03:39 PM