If there is a spark there, you can fan it into flames

Session 6 The human touch – using podcasts for interaction and to create new relationships

Dave Slusher – Evil Genius Chronicles Podcast

This session focused on the relationship it is possible to build with an audience on a small scale, which is difficult in other forms of broadcasting. Slusher argued that the smaller, and tighter the audience size, the stronger that relationship can be.
He suggested that in terms of podcasting a smaller audience can actually be desirable, because the model is actually different to that of broadcast media. Whereas broadcasters have fixed costs, which fall per-listener as more people tune in, podcasters use more bandwidth as more people download and therefore costs rise.
The ideal is an engaged audience, who are interested in what you’re doing, and no larger than that. 
Slusher argued that radio (in the US) has squandered its relationship with the audience. Radio was once the intimate medium, the friend who was always there; now its big business, no personality, and formats. The spoken word has great power for emotional engagement with the audience – TV is a sit back media where everything is presented to you on a plate, where as audio connects more directly and uses the listeners’ imagination. You are whispering in their ear.
He quoted the example of a Bruce Springsteen podcast. Where Springsteen talked directly to his fans, talks about concerns over his recording contract, and his new album. Because of the podcast Slusher now listens to that album differently, and has an insight into what was in Springsteen's mind when he produced it.
A very powerful way of connecting with the audience.

Matt

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