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« If there is a spark there, you can fan it into flames | Main | Portable Media Expo - final thoughts »

13 November 2005


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I guess the name "podcasting" is here to stay... but it does seem a bit limiting... the potential to easliy add audio to marketing and other content is finally coming into its own, isn't it? Calling it "podcasting" with the association it creates with the iPod may make people think it has only to do with the Apple product... and it's so much more platform agnostic than that. I haven't fully checked out the PRWeb open source approach yet but I intend to. It seems a very logical step and should provide a great way to inexpensivley add great content to all of my marketing efforst. Thanks for the tip eAgent!
Here is a new way to create great content. Podcasting is beginning to supplement the marketing efforts of many marketers. Just as with any emerging technology, we are going to find new ways of using the “next new thing” every day! One example: I just found out about the way a press release distribution service (www.prweb.com) taking podcasting to new places. This was inevitable! "Podding" may be a fairly “new wave” marketing tool, but it’s already it's evolving new mutant strains. PRWeb has just become the first ever provider of "open source" pod content. It's done under something called a Creative Commons license—and it rocks! Take any of the podcasts they make available and slice ‘em, dice ‘em, stir ‘em, shake ‘em... do anything you want with the content. Make it your own. You can string podcast interviews together to make a news program, add a podcast to a Power Point, add music to the audio, insert your own comments, use the podcast as the soundtrack to a video... it's all their for you to play with… and it’s free. Check it out at http://prweb.com/. Look for: ”PRWeb Podcasting Creates More Visibility..." We can all have fun with this.

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  • Welcome to CitizenSpin. I’m Matt Foster, and this is a weblog devoted to managing corporate reputations online. CitizenSpin is about shaping corporate communication strategy, using the tools of online communication and the blogging community. For public relations the frontier territory of the Internet is providing challenges and opportunities: citizen journalists, blogs, podcasting, consumer relations. My background is as a professional communicator working as a journalist and producer for both broadcast and print media here in London. Feel free to browse through and add your comments. Matt

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