Testing times - web survey pilot

How much credibility do consumers lend to information from different sources online? I’ve already written about the ethical considerations in blogging – and the fact that bloggers seem to see no need for a code of ethics. So are consumers savvy enough to work out what’s credible comment, and when someone is biased?

As regular readers will know, one of the points of setting up this blog was to help with my exploration of trust and sources of information online. It’s now come to the time when I can’t delay the research for my dissertation any longer … and so I’m piloting my questionnaire here.

I’m planning to deploy the questionnaire sometime towards the end of the month. The link will be put on a web site which is run for people who are searching for bargains and products and services online – www.moneysavingexpert.com. So the sample will be self selecting, and already pretty web savvy.

The main focus is to try and find out if consumers view different information on line, with differing credibility, depending on its source. Some of the questions are based around work that I’ve done to produce semantic differentials form journalistic values here.

Please feel free to complete the pilot version of the survey and send me your comments. It would be really helpful in developing the research. If you think there are issues that I’m missing, or better ways of finding information then please make suggestions.

That link to the questionnaire again: http://www.thesistools.com/?qid=11255&ln=eng

Thanks
Matt

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PRESS RELEASE MC&D launches a daily English and Khmer language newspaper in Cambodia Media Consulting and Development (MC&D) has the pleasure to announce the launching of a new daily English and Khmer language newspaper: The Mekong Times, commencing publication on Wednesday, February 6. The Mekong Times will publish five days a week, and will initially be printed at 5,000 copies. The Mekong Times will cover all economic, political and development-related events in Cambodia - as well as offering a comprehensive selection of stories on these topics from Asean, Asia and the rest of the world. With our new daily newspaper The Mekong Times, MC&D hopes to bring more information on Cambodia to decision-makers and those interested in knowing what is happening in Cambodia on a daily basis. The Mekong Times will benefit from key elements including experience, professionalism and independence. The team working for The Mekong Times has extended experience in journalism. Some of its foreign journalists have more than 15 years’ experience in Cambodia, working for leading publications. Its Cambodian reporters have worked in foreign publications after being trained to international standards here and abroad. Based on its four-year experience of monitoring the press and publishing specialized information for business, politics and development professionals in Cambodia and abroad, MC&D is reaffirming its ambition – to publish useful and non-partisan news. MC&D believes that our independence from political parties, business interests and governments in Cambodia or abroad and from any international influence is essential to the success of our company and projects. MC&D is a foreign-owned private company, launched in 2003. MC&D has been well-known by the public for publishing Somne Thmey (a weekly Khmer-language newspaper) and Development Weekly (an English-language weekly newspaper), that are now being combined to form The Mekong Times.